The Power of Natural Language Processing

Perhaps surprisingly, the fine-tuning datasets can be extremely small, maybe containing only hundreds or even tens of training examples, and fine-tuning training only requires minutes on a single CPU. Transfer learning makes it easy to deploy deep learning models throughout the enterprise. As mentioned earlier, virtual assistants use natural language generation to give users their desired response. To note, another one of the great examples of natural language processing is GPT-3 which can produce human-like text on almost any topic.

Let’s look at an example of NLP in advertising to better illustrate just how powerful it can be for business. If a marketing team leveraged findings from their sentiment analysis to create more user-centered campaigns, they could filter positive customer opinions to know which advantages are worth focussing on in any upcoming ad campaigns. For example, if you’re on an eCommerce website and search for a specific product description, the semantic search engine will understand your intent and show you other products that you might be looking for.

What is natural language processing?

Analyzing these interactions can help brands detect urgent customer issues that they need to respond to right away, or monitor overall customer satisfaction. Natural language processing (NLP) is one of the most exciting aspects of machine learning and artificial intelligence. In this blog, we bring you 14 NLP examples that will help you understand the use of natural language processing and how it is beneficial to businesses. Through these examples of natural language processing, you will see how AI-enabled platforms understand data in the same manner as a human, while decoding nuances in language, semantics, and bringing insights to the forefront. In summary, Natural language processing is an exciting area of artificial intelligence development that fuels a wide range of new products such as search engines, chatbots, recommendation systems, and speech-to-text systems.

As a Gartner survey pointed out, workers who are unaware of important information can make the wrong decisions. Today, employees and customers alike expect the same ease of finding what they need, when they need it from any search bar, and this includes within the enterprise. And yet, although NLP sounds like a silver bullet that solves all, that isn’t the reality. Getting started with one process can indeed help us pave the way to structure further processes for more complex ideas with more data.

The earliest NLP applications were hand-coded, rules-based systems that could perform certain NLP tasks, but couldn’t easily scale to accommodate a seemingly endless stream of exceptions or the increasing volumes of text and voice data. It also includes libraries for implementing capabilities such as semantic reasoning, the ability to reach logical conclusions based on facts extracted from text. Data cleaning techniques are essential to getting accurate results when you analyze data for various purposes, such as customer experience insights, brand monitoring, market research, or measuring employee satisfaction. Then, the entities are categorized according to predefined classifications so this important information can quickly and easily be found in documents of all sizes and formats, including files, spreadsheets, web pages and social text. The use of NLP in the insurance industry allows companies to leverage text analytics and NLP for informed decision-making for critical claims and risk management processes.

Request your free demo today to see how you can streamline your business with natural language processing and MonkeyLearn. Online translators are now powerful tools thanks to Natural Language Processing. If you think back to the early days of google translate, for example, you’ll remember it was only fit for word-to-word translations.

Certain subsets of AI are used to convert text to image, whereas NLP supports in making sense through text analysis. This way, you can set up custom tags for your inbox and every incoming email that meets the set requirements will be sent through the correct route depending on its content. From a corporate perspective, spellcheck helps to filter out any inaccurate information in databases by removing typo variations. Thanks to NLP, you can analyse your survey responses accurately and effectively without needing to invest human resources in this process.

Three open source tools commonly used for natural language processing include Natural Language Toolkit (NLTK), Gensim and NLP Architect by Intel. NLP Architect by Intel is a Python library for deep learning topologies and techniques. AI is a general term for any machine that is programmed to mimic the way humans think. Where the earliest AIs could solve simple problems, thanks to modern programming techniques AIs are now able to emulate higher-level cognitive abilities – most notably learning from examples. This particular process of teaching a machine to automatically learn from and improve upon past experiences is achieved through a set of rules, or algorithms, called machine learning. Natural language processing is one of the most complex fields within artificial intelligence.

They now analyze people’s intent when they search for information through NLP. Through NLP, computers don’t just understand meaning, they also understand sentiment and intent. They then learn on the job, storing information and context to strengthen their future responses. Data scientists need to teach NLP tools to look beyond definitions and word order, to understand context, word ambiguities, and other complex concepts connected to human language. In NLP, syntax and semantic analysis are key to understanding the grammatical structure of a text and identifying how words relate to each other in a given context.

Predictive text has become so ingrained in our day-to-day lives that we don’t often think about what is going on behind the scenes. As the name suggests, predictive text works by predicting what you are about to write. Over time, predictive text learns from you and the language you use to create a personal dictionary. Organizing and analyzing this data manually is inefficient, subjective, and often impossible due to the volume. Chatbots might be the first thing you think of (we’ll get to that in more detail soon). But there are actually a number of other ways NLP can be used to automate customer service.

NLP customer service implementations are being valued more and more by organizations. The tools will notify you of any patterns and trends, for example, a glowing review, which would be a positive sentiment that can be used as a customer testimonial. Spellcheck is one of many, and it is so common today that it’s often taken for granted. This feature essentially notifies the user of any spelling errors they have made, for example, when setting a delivery address for an online order. SpaCy and Gensim are examples of code-based libraries that are simplifying the process of drawing insights from raw text. However, as you are most likely to be dealing with humans your technology needs to be speaking the same language as them.

They are capable of being shopping assistants that can finalize and even process order payments. Natural language capabilities are being integrated into data analysis workflows as more BI vendors offer a natural language interface to data visualizations. One example is smarter visual encodings, offering up the best visualization for the right task based on the semantics of the data. This opens up more opportunities for people to explore their data using natural language statements or question fragments made up of several keywords that can be interpreted and assigned a meaning. Applying language to investigate data not only enhances the level of accessibility, but lowers the barrier to analytics across organizations, beyond the expected community of analysts and software developers.

With the recent focus on large language models (LLMs), AI technology in the language domain, which includes NLP, is now benefiting similarly. You may not realize it, but there are countless real-world examples of NLP techniques that impact our everyday lives. Natural language processing plays a vital part in technology and the way humans interact with it. Though it has its challenges, NLP is expected to become more accurate with more sophisticated models, more accessible and more relevant in numerous industries.

Natural language processing (NLP) is the ability of a computer program to understand human language as it’s spoken and written — referred to as natural language. Still, as we’ve seen in many NLP examples, it is a very useful technology that can significantly improve business processes – from customer service to eCommerce search results. NLP can also help you route the customer support tickets to the right person according to their content and topic.

Eight great books about natural language processing for all levels

Natural language processing has the ability to interrogate the data with natural language text or voice. This is also called “language in.” Most consumers have probably interacted with NLP without realizing it. For instance, NLP is the core technology behind virtual assistants, such as the Oracle Digital Assistant (ODA), Siri, Cortana, or Alexa. When we ask questions of these virtual assistants, NLP is what enables them to not only understand the user’s request, but to also respond in natural language. NLP applies both to written text and speech, and can be applied to all human languages. Other examples of tools powered by NLP include web search, email spam filtering, automatic translation of text or speech, document summarization, sentiment analysis, and grammar/spell checking.

Imagine there’s a spike in negative comments about your brand on social media; sentiment analysis tools would be able to detect this immediately so you can take action before a bigger problem arises. For example, sentiment analysis training data consists of sentences together with their sentiment (for example, positive, negative, or neutral sentiment). A machine-learning algorithm reads this dataset and produces a model which takes sentences as input and returns their sentiments.

They can respond to your questions via their connected knowledge bases and some can even execute tasks on connected “smart” devices. Now, thanks to AI and NLP, algorithms can be trained on text in different languages, making it possible to produce the equivalent meaning in another language. This technology even extends to languages like Russian and Chinese, which are traditionally more difficult to translate due to their different alphabet structure and use of characters instead of letters. As natural language processing is making significant strides in new fields, it’s becoming more important for developers to learn how it works. Levity is a tool that allows you to train AI models on images, documents, and text data. You can rebuild manual workflows and connect everything to your existing systems without writing a single line of code.‍If you liked this blog post, you’ll love Levity.

This feature allows a user to speak directly into the search engine, and it will convert the sound into text, before conducting a search. NPL cross-checks text to a list of words in the dictionary (used as a training set) and then identifies any spelling errors. The misspelled word is then added to a Machine Learning algorithm that conducts calculations and adds, removes, or replaces letters from the word, before matching it to a word that fits the overall sentence meaning. Then, the user has the option to correct the word automatically, or manually through spell check. Sentiment analysis (also known as opinion mining) is an NLP strategy that can determine whether the meaning behind data is positive, negative, or neutral.

Data analysis companies provide invaluable insights for growth strategies, product improvement, and market research that businesses rely on for profitability and sustainability. A chatbot system uses AI technology to engage with a user in natural language—the way a person would communicate if speaking or writing—via messaging applications, websites or mobile apps. The goal of a chatbot is to provide users with the information they need, when they need it, while reducing the need for live, human intervention. Syntax and semantic analysis are two main techniques used in natural language processing. They are beneficial for eCommerce store owners in that they allow customers to receive fast, on-demand responses to their inquiries. This is important, particularly for smaller companies that don’t have the resources to dedicate a full-time customer support agent.

Text analytics converts unstructured text data into meaningful data for analysis using different linguistic, statistical, and machine learning techniques. Analysis of these interactions can help brands determine how well a marketing campaign is doing or monitor trending customer issues before they decide how to respond or enhance service for a better customer experience. Additional ways that NLP helps with text analytics are keyword extraction and finding structure or patterns in unstructured text data. There are vast applications of NLP in the digital world and this list will grow as businesses and industries embrace and see its value. While a human touch is important for more intricate communications issues, NLP will improve our lives by managing and automating smaller tasks first and then complex ones with technology innovation. Natural language processing (NLP) is a branch of artificial intelligence (AI) that enables computers to comprehend, generate, and manipulate human language.

NLP will continue to be an important part of both industry and everyday life. NLP has existed for more than 50 years and has roots in the field of linguistics. It has a variety of real-world applications in numerous fields, including medical research, search engines and business intelligence. This powerful NLP-powered technology makes it easier to monitor and manage your brand’s reputation and get an overall idea of how your customers view you, helping you to improve your products or services over time. Social media monitoring uses NLP to filter the overwhelming number of comments and queries that companies might receive under a given post, or even across all social channels. These monitoring tools leverage the previously discussed sentiment analysis and spot emotions like irritation, frustration, happiness, or satisfaction.

None of this would be possible without NLP which allows chatbots to listen to what customers are telling them and provide an appropriate response. This response is further enhanced when sentiment analysis and intent classification tools are used. Natural language processing is a cutting-edge development for a number of reasons. Before NLP, organizations that utilized AI and machine learning were just skimming the surface of their data insights. Now, NLP gives them the tools to not only gather enhanced data, but analyze the totality of the data — both linguistic and numerical data. NLP gets organizations data driven results, using language as opposed to just numbers.

• Text analytics converts unstructured text data into meaningful data for analysis using different linguistic, statistical, and machine learning techniques.
• With automatic summarization, NLP algorithms can summarize the most relevant information from content and create a new, shorter version of the original content.
• They aim to understand the shopper’s intent when searching for long-tail keywords (e.g. women’s straight leg denim size 4) and improve product visibility.
• This kind of model, which produces a label for each word in the input, is called a sequence labeling model.
• When you send out surveys, be it to customers, employees, or any other group, you need to be able to draw actionable insights from the data you get back.
• Thus making social media listening one of the most important examples of natural language processing for businesses and retailers.

It plays a role in chatbots, voice assistants, text-based scanning programs, translation applications and enterprise software that aids in business operations, increases productivity and simplifies different processes. At its most basic, natural language processing is the means by which a machine understands and translates human language through text. One of the main reasons natural language processing is so critical to businesses is that it can be used to analyze large volumes of text data, like social media comments, customer support tickets, online reviews, news reports, and more.

Natural language processing, or NLP for short, is a revolutionary new solution that is helping companies enhance their insights and get even more visibility into all facets of their customer-facing operations than ever before. In fact, a 2019 Statista report projects that the NLP market will increase to over $43 billion dollars by 2025. Here is a breakdown of what exactly natural language processing is, how it’s leveraged, and real use case scenarios from some major industries. This example of natural language processing finds relevant topics in a text by grouping texts with similar words and expressions. The biggest advantage of machine learning algorithms is their ability to learn on their own.

For example, some email programs can automatically suggest an appropriate reply to a message based on its content—these programs use NLP to read, analyze, and respond to your message. Natural language processing (NLP) is an interdisciplinary subfield of computer science and information retrieval. It is primarily concerned with giving computers the ability to support and manipulate human language. It involves processing natural language datasets, such as text corpora or speech corpora, using either rule-based or probabilistic (i.e. statistical and, most recently, neural network-based) machine learning approaches. The goal is a computer capable of “understanding”[citation needed] the contents of documents, including the contextual nuances of the language within them.

At the intersection of these two phenomena lies natural language processing (NLP)—the process of breaking down language into a format that is understandable and useful for both computers and humans. Optical Character Recognition (OCR) automates data extraction from text, either from a scanned document or image file to a machine-readable text. For example, an application that allows you to scan a paper copy and turns this into a PDF document. After the text is converted, it can be used for other NLP applications like sentiment analysis and language translation.

Additionally, strong email filtering in the workplace can significantly reduce the risk of someone clicking and opening a malicious email, thereby limiting the exposure of sensitive data. Likewise, NLP is useful for the same reasons as when a person interacts with a generative AI chatbot or AI voice assistant. Instead of needing to use specific predefined language, a user could interact with a voice assistant like Siri on their phone using their regular diction, and their voice assistant will still be able to understand them.

Train, validate, tune and deploy generative AI, foundation models and machine learning capabilities with IBM watsonx.ai, a next-generation enterprise studio for AI builders. With automatic summarization, NLP algorithms can summarize the most relevant information from content and create a new, shorter version of the original content. It can do this either by extracting the information and then creating a summary or it can use deep learning techniques to extract the information, paraphrase it and produce a unique version of the original content. Automatic summarization is a lifesaver in scientific research papers, aerospace and missile maintenance works, and other high-efficiency dependent industries that are also high-risk. First, the capability of interacting with an AI using human language—the way we would naturally speak or write—isn’t new. Smart assistants and chatbots have been around for years (more on this below).

Whenever our team had questions, Repustate provided fast, responsive support to ensure our questions and concerns were never left hanging. One of the best NLP examples is found in the insurance industry where NLP is used for fraud detection. It does this by analyzing previous fraudulent claims to detect similar claims and flag them as possibly being fraudulent. This not only helps insurers eliminate fraudulent claims but also keeps insurance premiums low. For years, trying to translate a sentence from one language to another would consistently return confusing and/or offensively incorrect results.

Another one of the crucial NLP examples for businesses is the ability to automate critical customer care processes and eliminate many manual tasks that save customer support agents’ time and allow them to focus on more pressing issues. NLP, for example, allows businesses to automatically classify incoming support queries using text classification and route them to the right department for assistance. This combination of AI in customer experience allows businesses to improve their customer service which, in turn, increases customer retention. These are the types of vague elements that frequently appear in human language and that machine learning algorithms have historically been bad at interpreting. Now, with improvements in deep learning and machine learning methods, algorithms can effectively interpret them.

The Hitachi Solutions team are experts in helping organizations put their data to work for them. Our accessible and effective natural language processing solutions can be tailored to any industry and any goal. Once you get the hang of these tools, you can build a customized machine learning model, which you can train with your own criteria to get more accurate results. SaaS platforms are great alternatives to open-source libraries, since they provide ready-to-use solutions that are often easy to use, and don’t require programming or machine learning knowledge. Once NLP tools can understand what a piece of text is about, and even measure things like sentiment, businesses can start to prioritize and organize their data in a way that suits their needs. A creole such as Haitian Creole has its own grammar, vocabulary and literature.

Earlier approaches to natural language processing involved a more rule-based approach, where simpler machine learning algorithms were told what words and phrases to look for in text and given specific responses when those phrases appeared. But deep learning is a more flexible, intuitive approach in which algorithms learn to identify speakers’ intent from many examples — almost like how a child would learn human language. Take sentiment analysis, for example, which uses natural language processing to detect emotions in text. This classification task is one of the most popular tasks of NLP, often used by businesses to automatically detect brand sentiment on social media.

The sheer number of variables that need to be accounted for in order for a natural learning process application to be effective is beyond the scope of even the most skilled programmers. This is where machine learning AIs have served as an essential piece of natural language processing techniques. Thanks to NLP, businesses are automating some of their daily processes and making the most of their unstructured data, getting actionable insights that they can use to improve customer satisfaction and deliver better customer experiences. Natural language generation, NLG for short, is a natural language processing task that consists of analyzing unstructured data and using it as an input to automatically create content. Read on to learn what natural language processing is, how NLP can make businesses more effective, and discover popular natural language processing techniques and examples. Research on NLP began shortly after the invention of digital computers in the 1950s, and NLP draws on both linguistics and AI.

Depending on the natural language programming, the presentation of that meaning could be through pure text, a text-to-speech reading, or within a graphical representation or chart. Natural Language Processing enables you to perform a variety of tasks, from classifying text and extracting relevant pieces of data, to translating text from one language to another and summarizing long pieces of content. Natural Language Processing is what computers and smartphones use to understand our language, both spoken and written. You can foun additiona information about ai customer service and artificial intelligence and NLP. Because we use language to interact with our devices, NLP became an integral part of our lives. NLP can be challenging to implement correctly, you can read more about that here, but when’s it’s successful it offers awesome benefits.

The saviors for students and professionals alike – autocomplete and autocorrect – are prime NLP application examples. Autocomplete (or sentence completion) integrates NLP with specific Machine learning algorithms to predict what words or sentences will come next, in an effort to complete the meaning of the text. In the 1950s, Georgetown and IBM presented the first NLP-based translation machine, which had the ability to translate 60 Russian sentences to English automatically.

Automating Processes in Customer Support

Many languages don’t allow for straight translation and have different orders for sentence structure, which translation services used to overlook. With NLP, online translators can translate languages more accurately and present grammatically-correct Chat PG results. This is infinitely helpful when trying to communicate with someone in another language. Not only that, but when translating from another language to your own, tools now recognize the language based on inputted text and translate it.

Here is where natural language processing comes in handy — particularly sentiment analysis and feedback analysis tools which scan text for positive, negative, or neutral emotions. For example, any company that collects customer feedback in free-form as complaints, social media posts or survey results like NPS, can use NLP to find actionable insights in this data. Many companies have more data than they know what to do with, making it challenging to obtain meaningful insights. As a result, many businesses now look to NLP and text analytics to help them turn their unstructured data into insights. Core NLP features, such as named entity extraction, give users the power to identify key elements like names, dates, currency values, and even phone numbers in text.

This kind of model, which takes sentences or documents as inputs and returns a label for that input, is called a document classification model. Document classifiers can also be used to classify documents by the topics they mention (for example, as sports, finance, politics, etc.). Another one of the common NLP examples is voice assistants like Siri and Cortana that are becoming increasingly popular. These assistants use natural language processing to process and analyze language and then use natural language understanding (NLU) to understand the spoken language. Finally, they use natural language generation (NLG) which gives them the ability to reply and give the user the required response. Voice command activated assistants still have a long way to go before they become secure and more efficient due to their many vulnerabilities, which data scientists are working on.

MonkeyLearn is a good example of a tool that uses NLP and machine learning to analyze survey results. It can sort through large amounts of unstructured data to give you insights within seconds. Similarly, support ticket routing, or making sure the right query gets to the right team, can also be automated. This is done by using NLP to understand what the customer needs based on the language they are using.

NLP tools process data in real time, 24/7, and apply the same criteria to all your data, so you can ensure the results you receive are accurate – and not riddled with inconsistencies. All this business data contains a wealth of valuable insights, and NLP can quickly help businesses discover what those insights are. Here at Thematic, we use NLP to help customers identify recurring patterns in their client feedback data.

Predictive text and its cousin autocorrect have evolved a lot and now we have applications like Grammarly, which rely on natural language processing and machine learning. We also have Gmail’s Smart Compose which finishes your sentences examples of natural language for you as you type. Machine learning AIs have advanced to the level today where natural language processing can analyze, extract meaning from, and determine actionable insights from both syntax and semantics in text.

And autocorrect will sometimes even change words so that the overall message makes more sense. Predictive text will customize itself to your personal language quirks the longer you use it. This makes for fun experiments where individuals will share entire sentences made up entirely of predictive text on their phones. The results are surprisingly personal and enlightening; they’ve even been highlighted by several media outlets.

But, trying your hand at NLP tasks like sentiment analysis or keyword extraction needn’t be so difficult. There are many online NLP tools that make language processing accessible to everyone, allowing you to analyze large volumes of data in a very simple and intuitive way. Today most people have interacted with NLP in the form of voice-operated GPS systems, digital assistants, speech-to-text dictation software, customer service chatbots, and other consumer conveniences. But NLP also plays a growing role in enterprise solutions that help streamline and automate business operations, increase employee productivity, and simplify mission-critical business processes.

Today, we can’t hear the word “chatbot” and not think of the latest generation of chatbots powered by large language models, such as ChatGPT, Bard, Bing and Ernie, to name a few. In contrast to the NLP-based chatbots we might find on a customer support page, these models are generative AI applications https://chat.openai.com/ that take a request and call back to the vast training data in the LLM they were trained on to provide a response. It’s important to understand that the content produced is not based on a human-like understanding of what was written, but a prediction of the words that might come next.

For instance, if an unhappy client sends an email which mentions the terms “error” and “not worth the price”, then their opinion would be automatically tagged as one with negative sentiment. Autocorrect can even change words based on typos so that the overall sentence’s meaning makes sense. These functionalities have the ability to learn and change based on your behavior. For example, over time predictive text will learn your personal jargon and customize itself. It might feel like your thought is being finished before you get the chance to finish typing.

The proposed test includes a task that involves the automated interpretation and generation of natural language. Challenges in natural language processing frequently involve speech recognition, natural-language understanding, and natural-language generation. Expert.ai’s NLP platform gives publishers and content producers the power to automate important categorization and metadata information through the use of tagging, creating a more engaging and personalized experience for readers. Publishers and information service providers can suggest content to ensure that users see the topics, documents or products that are most relevant to them. The main benefit of NLP is that it improves the way humans and computers communicate with each other.

To learn more about how natural language can help you better visualize and explore your data, check out this webinar. These are the most common natural language processing examples that you are likely to encounter in your day to day and the most useful for your customer service teams. However, large amounts of information are often impossible to analyze manually.

For example, if a user searches for “apple pricing” the search will return results based on the current prices of Apple computers and not those of the fruit. NLP combines rule-based modeling of human language called computational linguistics, with other models such as statistical models, Machine Learning, and deep learning. When integrated, these technological models allow computers to process human language through either text or spoken words.

NLP is special in that it has the capability to make sense of these reams of unstructured information. Tools like keyword extractors, sentiment analysis, and intent classifiers, to name a few, are particularly useful. In this piece, we’ll go into more depth on what NLP is, take you through a number of natural language processing examples, and show you how you can apply these within your business. A natural language is a human language, such as English or Standard Mandarin, as opposed to a constructed language, an artificial language, a machine language, or the language of formal logic.

A major benefit of chatbots is that they can provide this service to consumers at all times of the day. Chatbots are common on so many business websites because they are autonomous and the data they store can be used for improving customer service, managing customer complaints, improving efficiencies, product research and so much more. They can also be used for providing personalized product recommendations, offering discounts, helping with refunds and return procedures, and many other tasks.

A sequence to sequence (or seq2seq) model takes an entire sentence or document as input (as in a document classifier) but it produces a sentence or some other sequence (for example, a computer program) as output. The following is a list of some of the most commonly researched tasks in natural language processing. Some of these tasks have direct real-world applications, while others more commonly serve as subtasks that are used to aid in solving larger tasks.