The Jamaica Vacationer Board has unveiled ‘Jamaica, Heartbeat of the World’, the new place brand name positioning for the nation.
The marketing campaign is intended to recognise Jamaica’s outsized influence on the world group.
Strengthening the island’s place as a world-wide culturally applicable brand, the marketing campaign extends beyond tourism and encompasses all elements of Jamaica’s wealthy and lively culture together with tunes, cuisine, athletics, adventure, mother nature, and wellness.
“We are energized to launch ‘Heartbeat of the Environment,’ which reinforces our posture as a global leader among journey places and establishes Jamaica as the single vacation spot just about every traveller ought to experience,” stated Donovan White, Jamaica director of tourism.
“On the map, Jamaica may possibly appear to be like a little dot in the Caribbean Sea. But her affect on the globe society is the measurement of a continent.
“We are a cultural large and we keep on to have an indelible impression on the world’s meals, tunes, sport, and literature when supplying bigger-than-everyday living bucket list ordeals with extraordinary, gifted people today.”
Gorgeous Locations, Jamaica’s imaginative agency, following intensive analysis produced the global advertising technique that positions the spot as the ‘Heartbeat of the World’ – the defeat that tends to make the environment transfer.
A new Tv ad will start internationally subsequent week.
Jamaica’s visibility on the international phase will be heightened this year as the new James Bond motion picture, No Time to Die, which was filmed in Jamaica, James Bond’s birthplace, is established to be launched April 8th.
Jamaica will also have athletes competing in the 2020 Summertime Olympics in Tokyo in three sports – monitor, gymnastics, and swimming. These global events, among others, fortify the new brand positioning that Jamaica is the Heartbeat of the Earth.
Donovan White, director of tourism at the Jamaica Tourist Board, tells Breaking Journey News about the new marketing campaign throughout Caribbean Vacation Marketplace:
Just take a appear at the new campaign video under:
Jamaica Tourist Board
Jamaica Tourist Board – which was this 7 days recognised as the Caribbean’s Leading Tourist Board by voters at the Planet Vacation Awards – was established in 1955.
The organisation, which is primarily based in Jamaican cash Kingston, also has workplaces in Montego Bay, Miami, Toronto and London.
Come across out extra on the official web site.